The lever of sponsored articles has experienced growth of over 357% since 2018 and is forecast to triple by 2025.
Reasons: changes in press reading habits, audience disapproval of intrusive advertisements, a more transparent advertising context or an awareness of the limited effectiveness of targeted advertising.
In this white paper, you will discover the benefits of a well-executed sponsored articles purchasing strategy on brand awareness, qualified traffic, conversion, etc...
Meilleurtaux has been working with RocketLinks for several years, especially on techniques that go beyond the simple sponsored article: Push PR, Features, Second-Level links, Advanced Linking, etc. Find out more about the techniques used by our experts in this free white paper.
"RocketLinks has enabled us to set up OPSs such as the integration of a sponsored feature within a premium medium. This type of system satisfies all the marketing and SEO teams and helps us to achieve our objectives on specific, competitive queries."
Head of SEO at Meilleurtaux
Chapter 3 : So, what is a sponsored article?
Chapter 4 : Amplification: a three-pronged strategy that makes a real difference
Chapter 5 : Good practices in 2022
Chapter 6 : Study cases and examples of effective mechanics
Chapter 7 : How can RocketLinks help you deploy a strategy based on sponsored articles?